1-888-MY-NPS-TEAM
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Gift/Loyalty Cards:
Gift Card Program
A cash-generating product that doubles as a miniature "billboard" in your customer's wallet. Card balances decline as the card is used encouraging repeat visits and limiting cash refunds.
Loyalty & Membership Programs
Acquire customers and retain them, that's the goal. Now you can automatically keep track of point balances and transaction activity for a multitude of rewards and incentive programs.
How Store Valued Gift Cards Work
Sales
Merchants use in-store displays to merchandise Gift Cards much like they would any small impulse-buy product-by the register with counter signs and colorful card hangers. A customer purchases a Gift Card with cash, check or credit card for any dollar amount desired. The amount purchased is recorded as "stored value" or "prepaid" in the host database.
Redemptions
The Cardholder presents the gift card for full or partial payment of a purchase. The merchant swipes the card through their POS terminal for authorization and transmission of transaction data on the host platform. The card's magnetic stripe identifies the card number and merchant location for which the card has been issued.
Reload Incentives
The cardholder can purchase additional value or "reload" the card for any amount-by phone. The merchant can offer an incentive to customers to encourage card reloading. For example: increase the customer's stored-value amount by 20% (i.e. a $50 reload is recorded as $60 in stored value for the cardholder).
Data Processing
The stored value card system operates in real time as a closed loop debit network. Transactions, such as card activation, sales, voids and balance inquiries from the point of sale, are transmitted to the Data Center. The transaction request is fulfilled or authorized, data is captured in the merchant / client database and an approval or requested information is transmitted via the POS terminal. The POS printer produces a paper receipt of each transaction-including the card balance-for the merchant and the customer.
Some of the main benefits of our system include:
- Cash flow is enhanced by collecting payment prior to delivery product and services
- Attracts and retains new customers by building brand awareness and creating customer loyalty
- Reloadable features keep customers loyal as merchant becomes destination versus an impulse
- Switching from paper to plastic results in increased consumer participation and increased sales and average ticket size
- Unused balance remains on gift card, which keeps customer coming back
- Our Gift card provides a customized marketing tool for the restaurant, complete with customized logo, creating a "billboard in the wallet"
- Extensive management reporting provides monitoring and security controls
National Processing Solutions will help you set up a merchant account with a phone call, or if you would prefer to fill out some preliminary information about your business first and we can get you set up via email correspondence.
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